Video Production Organization Strategies – Why Wedding Videographers Really should Move to Corporate Video
My most important concentrate in the video production company is to figure out how I can use my talents as a video producer to make the most dollars with the least amount of work… all when creating a company asset that will someday enable me to retire and travel the planet when I’m still young enough to actually take pleasure in it!
My personal income has increased by about 750% because I started my video production enterprise back in 2000 and the gross sales income for the firm has grown by over 1200% in the identical period of time.
I am not anywhere close to my definition of wealthy but I’m a heck of a lot closer now than I was 9 years ago when i began this journey as a video small business owner. The point I am attempting to make in this post is that the turning point for my wealth and the achievement of my video enterprise was when I decided to cease pursuing wedding video business enterprise and to focus one hundred% of my efforts on selling, making and delivering corporate video presentations.
The fact of the matter is that when you sell a wedding video, you are asking a household to give you dollars out of their personal checking account. When you sell a corporate video, you are asking an individual to create you a verify out of their enterprise checking account.
The distinction is that corporations ordinarily have thousands, hundreds of thousands, millions or even billions of dollars they can tap into in order to purchase your services whereas a household (wedding client) normally has to go into debt to purchase your services.
Which group of men and women do you feel provides the most chance for your video business enterprise?
Based on my expertise, I’d vote corporate each and every time. Assuming you agree or at least that you are interested in exploring it further, here’s some insight on generating the transition from wedding videography to corporate video production.
Please keep in thoughts that I have nothing against wedding videography and I know that several of you select to make wedding videos simply because you do not love corporate video production. This short article is not for you.
My uncle Grayson, also an entrepreneur, told me when I very first started my video production business enterprise that I really should generally try to sell solutions that would enable me to make the most cash doable with the equipment/computer software I had invested in.
He added that to sell solutions that have been any significantly less than the most your equipment could create was not good company and would someday lead to trouble. I will have to admit that at the time I didn’t definitely realize what he meant. Nonetheless, after all the lessons I’ve discovered by getting my feet in the fire, I know without the need of a shadow of doubt that he was and is certainly suitable!
Your $five,000 video camera can be employed to generate a $two,000 wedding video. It can also be used to create a $20,000 education video. The identical goes for your editing technique, computer software, and so on. Assuming you are a fairly competent editor, you can in all probability edit the wedding video in about 40-60 hours which indicates if you work a normal work week of say 50 hours, you’ll be capable to produce about $ten,000 per month in income for your small business.
And that is humping it… not leaving you a lot time to do anything else to develop or run your video production business enterprise.
You can program, shoot and edit the instruction video in the identical one particular month period of time and due to the nature of the education video marketplace segment, you can command anywhere from $four,000 to $20,000 in costs per video. See exactly where I am going?
Creating corporate videos will generate you anyplace from twice to 5 occasions the revenue in 1 month than wedding videos will generate and you can do all or most of it with the similar production equipment and software you have now.
So, you can dispel the myth that you have to have a lot more gear to make corporate videos. It simply is not true. You can rent what you do not own and pass the charges via to the client.
Assuming that you are on the similar web page with what I’ve talked about above, does not it make sense to get started to gradually shift your pondering to figure out how to get any or a lot of the corporate video company in your region? Yes Event Videography Singapore does!
Even a modest share of the corporate market will considerably increase your income and for that reason result in a fatter wallet.
I could create a book on moving from weddings to corporate (and some day I probably will!) but for the sake of my time and yours, I will limit this short article to a small handful of suggestions.