Hug a Hoodie: The Friendly Side of Personalised Hoodies

UK Prime Minister David Cameron’s notorious advice that people should all ‘hug a hoodie’ has been much publicised and discussed. After the London riots it has come under scrutiny again. Hoodies, certainly on the list of older generation, have evolved a variety of negative connotations. Many young people, however, do not understand why this should be so.

For many totally law-abiding teenagers, the humble hoodie is really a warm, comfortable clothing choice and nothing more. Personalised hoodies have grown to be especially popular amonst the younger generation, being a great way to show your support for a club, team, group or cause. Lots of youngsters get hooded sweatshirts composed as a keepsake from old schools, or fun group holidays. Hoodies are frequently used as a way to remember positive experiences. Why do hoodie- vlone hoodies have such a bad reputation?

One possibility is that, although the the greater part of youngsters wear hoodies, the only real ones who make it in to the media are the ones that are around no good. This may lead older people to assume that it is young thugs and criminals alone who wear hoodies. This may mean that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.

Contact with perfectly nice youngsters who wear personalised hoodies, or hoodies in general, may help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, is not the norm.

Another element which can make people wary of hoodie wearers, whether they wear personalised hoodies or elsewhere, is the physical shape and design of hoodies and promotional hoodies. You’ll no doubt have seen signs in shop windows which read: ‘NO HOODS IN STORE’. The point that hoodies have an, eponymous, hood might sound obvious but it is something which can make people nervous because it obscures the faces of wearers.

The images in the media of faceless gangs of youths in hoodies, even yet in personalised hoodies, can look particularly menacing, due to the fact their faces are hidden. When you are unable to start to see the faces of large groups it could seem scary due to insufficient human connection. Mostly, however, this prejudice against the humble hoodie is a media construct, mixed with just a little little bit of class snobbery and concern with the young…a distressing cocktail when you think about it.

Why not show that personalised hoodies are simply as fun, lovable, stylish and friendly because the next item of clothing. Since personalised hoodies are fully customisable you can spread any message you like using them. Use personalised hoodies to show school pride, university affiliation and club membership.

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